Adam Noel

Writer. Creative Director.

Cured, brined and pickled in advertising agencies. Winner of two Cannes Grand Prix, a Titanium, and some pencil awards that I keep in a jar of vinegar.

adamjnoel@mac.com

experience in uk | us | eu

available in uk | us | eu

Wieden + Kennedy, Portland

Droga5, New York

BBH, London

BBDO, New York

180, Amsterdam

BBC, London

VML, London

Here’s some work ⬇

AWM

Advertising Waste Management (AWM) is a totally legit creative service Ltd company. Our mission is to permanently abate public nuisance advertising from circulation by creating new things that people want to see.

role: director, writer, actor, post-production | 2024

Finding a hazmat suit that protects your body from bad advertising is not easy. It requires digging deep into the internet to find something used and potentially tainted with radiation. The suit we found needed to be Geiger tested on social media. All good… just a little itchy.

Here’s an unusually long Halloween ad about the dangers of toxic advertising. Have a listen if you have a few minutes.

This is a link to AWM’s homepage. It will take you to the website equivalent of a garbage dump in the Meadowlands, New Jersey, where my childhood spirit drifts, and business is business.

www.awmworldwide.com

JAY-Z + BING

We used the launch of Jay-Z’s autobiography “Decoded” to bring Bing to the forefront of pop-culture and gave millions of Jay-Z fans a reason to use Bing Search and Maps.

We started by putting every single page of Jay-Z’s autobiography into media spaces around the world; all 350 pages were put in locations relevant to each individual page's content. Fans around the world could actually walk Jay-Z's path, experiencing his story right where it happened. Over the course of the month-long campaign, fans assembled the book digitally at bing.com/jay-z before it hit stores.

role: creative @droga5 | 2011

BSA

For The British Stammering Association (STAMMA), we created a campaign to improve customer service for people who stammer.

role: creative director @vml | 2024

The film is dark and hyperbolic for a captive audience at Pearl & Dean cinemas.

The posters ran across the UK.

UNICEF

We took branded tap water a step further by branding and bottling the most famous celebrity faucet water in the world.

The Ultimate Deluxe Platinum Celebrity Tap Pack [Limited Edition] included bottles of real tap water from the real famous kitchen sinks of the stars. By putting a value on a celebrity's tap water, we raised funds for UNICEF while raising awareness of the world’s clean water shortage.

role: creative @droga5 | 2012